Holistic academy branding for the first step into the world behind the scenes

THE FACE – art academy is one of the leading academies for make-up artistry, hairstyling and make-up design in Germany. Every year, the practical knowledge and personal support of their versatile team establish successful careers in fascinating industries such as film, editorial, advertising and fashion. Together with THE FACE, we have developed a contemporary design that aspires to look fresh, relevant and professional.

The goal was to develop an editorial look to refer the world of lifestyle, dreams and magazine covers. A natural, soft color palette is broken up by the strong typographic language. The typography flexibly adapts to any medium, making it multi-dimensional in both analog and digital. We also developed a photographic visual language that highlights the school's diverse educational focus.